博客來書籍館;Marketing Mistakes and Successes, 10e @ debrarand37的部落格

博客來,博客來網路書店:博客來書籍館;Marketing Mistakes and Successes, 10e

產品網址

http://www.books.com.tw/exep/assp.php/ml27898/exep/prod/booksfile.php?item=0010371873民間二胎代償費用

博客來網路書店網站網址

http://www.books.com.tw/exep/assp.php/ml27898

博客來,博客來網路書店,博客來網路書局,博客來e-coupon 2013,博客來書店,1i6博客來網路書店,博客來網路書店歡迎您,博客來書局,博客來售票網,博客來折價券2013,books 博客來網路書店

本站圖文皆引用自博客來,圖文所有權皆為原所有權人所有,引用人與博客來有合作關係！

博客來書籍館;Marketing Mistakes and Successes, 10e

作者：Hartley 出版社：智勝出版日期：2006年01月01日語言：英文 ISBN：0471743216 裝訂：平裝

內容簡介

博客來書籍館;Marketing Mistakes and Successes, 10e

top We all can learn from past mistakes...It’s just more fun when they’re not your own.Even corporate giants make mistakes. Now you can learn from the best of them with this behind-the-scenes look at some of today’s most notable marketing mistakes and successes. With the Tenth Edition of this fascinating casebook, you’ll learn how to make better decisions, implement strategies, navigate competitive uncertainties, avoid pitfalls, and seize opportunities.In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hand’s-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career.This Tenth Edition adds these seven new cases:* The Kmart/Sears Merger of Faltering Firms* Hewlett-Packard Under Carly Fiorina* Toys ”R” Us: Trying to Defend Against Wal-Mart* Gateway Computer’s Efforts to Stay Alive* Merck’s Vioxx Catastrophe* Boston Beer--Is Greater Growth Possible?* Office Max--To the End

產品網址

http://www.books.com.tw/exep/assp.php/ml27898/exep/prod/booksfile.php?item=0010371873

snug

車貸遲繳